Logo Branding: Calcio's Curva

Calcio’s Curva — Italian-League Watch Marathon Brand System & Collateral Suite / Self-Initiated Concept, 2025 Project A proof-of-concept festival where U.S. fans watch an entire Serie A matchday together. I developed a complete brand system—logo, color, type, voice, and collateral—designed to be launch-ready for real-world production. Identity Crest-style logomark inspired by Serie A badges, using Italian tricolore colors and four stars Palette combining stadium blues with refreshed tricolore accents Display and body type system for banners, screens, and print Brand voice sliders to guide tone and future content Collateral Merch concepts: tote, trucker hat, coffee cup Direct-mail teaser piece 15-page brand manual with usage rules and vendor-ready specs Role Interviewed U.S. soccer fans to shape audience insights Sketched and refined the final crest on a modular grid Built the visual system and authored the style guide Produced merch and mailer mockups Designed the full pitch and rollout deck Outcome Created a launch-ready identity system demonstrating end-to-end branding—from audience research to merch and guidelines—built around football culture and fan experience.