Motion Graphic: Breaking the Stigma-Capstone

Breaking the Stigma Motion-Graphics PSA / Capstone Project, 2025 Project A 95-second motion-graphics PSA that reframes addiction as a systemic issue shaped by trauma, stress, and environment. Animated type, iconography, and split-screen scenes contrast public perception with data, using a muted green–blue–violet palette to keep heavy content approachable. Visuals like a sparking brain, rotating jail bars, and tree-shaped data charts guide viewers through neurological effects, incarceration cycles, and Oregon-specific statistics. Role Researched CDC and Oregon Health Authority data and wrote the script Designed the visual system, icon set, and color palette Storyboarded 40+ panels with camera moves and transitions Illustrated and pre-rigged assets in Illustrator and After Effects Animated kinetic type and 2.5D scenes at 30 fps Directed voice-over and sound design Ensured accessibility (contrast, captions) Led three critique and revision cycles Outcome Completed a polished PSA that earned top marks and screened at Pacific University’s 2025 Senior Showcase, praised for making complex data feel human and hopeful.